Despite all the “disappointment” over a basic refresh rather than a newly designed iPhone, Apple has still managed to break records. Apple today revealed that pre-orders for its iPhone 4S have topped one million in the span of 24 hours, putting to shame its earlier pre-order record of 600,000 iPhone 4 pre-orders in a day.

It can’t be that surprising either. The iPhone 4 was the top device last year, making up more than half of all phone sales in Apple’s history. But even with that success, only 5 percent of all mobile phones (including feature phones) are iPhones